What makes your logo great?
Simplicity is the one key element common in some of the most well-known logos such as IBM, Apple or Puma; therefore, your first aim is to keep your design simple. Like an advertisement headline, your logo may have only a few seconds to attract a viewer's attention. The simpler the design, the more chances that someone will notice it and remember it the next time they see it. A good logo design should be versatile and scalable, to be used conveniently in a range of media.
Another important quality in a great logo design is that they don't date easily. McDonald's golden arches were launched in 1960 and are still here. Your design also has to be unique and stand out in the crowd, without being garish or loud.
Create a professional logo very conveniently
You can design your business logo very conveniently by yourself by using the right graphic design software. You do not have to be a graphic designer or a computer expert to design a unique, simple and timeless logo. You do however need to know the ins and outs of your business.
You can find all the right tools in vector illustration software to create a great looking, memorable, professional and scalable logo. If you have not used such software before, look for online video tutorials to familiarise yourself with the software and get a few design tips.
The logo design will cost less
Designing your company's logo will cost less than hiring a graphic designer to do the same. Unless a designer owes you a favour, you may have to spend a few hundred, or even a few thousand pounds for the logo. Small businesses and start ups can usually not afford such prices. Another important thing to consider is that logos evolve and when you have to change yours, you would want the revamping process to be as inexpensive and convenient as possible.
You may feel apprehensive about taking on the logo designing if you haven't done something like it before, fearing that the final result may not create an impact. You should know that simply because a professional designer charges a lot does not always mean that the logo will achieve better results than the one you create. A good example of a business owner creating a logo themselves is the Adidas logo that was designed by Adolf Adi Dassler, its founder.
Keep experimenting until you create the right logo
As the owner of a start-up, experimenting and working on your logo by yourself offers numerous advantages that you cannot overlook. If you feel dissatisfied by the final outcome, you always have the option of going back to the first step and starting all over again or alternatively, getting some help from a professional logo design company.